Xiaoping Shang

Hi, there

I am Xiaoping

A UX designer integrates strategic thinking with user insights to craft effective, user-focused solutions.

Previously UX Intern @ Google China

Based in Toronto, Ontario.

See Selected Work

Selected Work

2023 - 2025

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JV Hardware: Advanced Search Design for a Superior Shopping Experience

Redesigned Content Layout, Product Categorization, Search and Advanced Filter System to enhance Product Wayfinding

Back-end Saas System for JV Hardware

SaaS software redesign, improving product management task operations by implementing a-focused addition process.

AI-driven personalization, chatbots, Enhancing recommendation systems in Nintendo Eshop

This project introduces an LLM-powered conversational chatbot that transforms the Nintendo browsing experience into an intuitive, curiosity-driven journey. Acting as a smart gaming companion, it simplifies discovery, adapts to user preferences, and delivers tailored recommendations, turning every search into a seamless and joyful adventure.

Redesigned Navigation Hierarchy and page layout to enhance Information Wayfinding

#Infomration Architecture, #User Research, #Usability Testing, #Competitve Analysis

Google - Haier Smart home design

Aimed at optimizing Haier Group’s smart home ecosystem, this project enhanced UX design and advertising strategies by refining user interactions, streamlining navigation, and improving targeted ad placement

Detailed report on webpage is under development, please contact pshagx09@gmail.com for presentation material